Companies that realize the value of customers use various customer loyalty strategies to retain customers. These marketers seem to believe that a slight show of effort to resolve a problem can ensure that 82 to 95 percent of the customers can be retained.

While there are always long term strategic decisions that a brand takes in order to engage clients and build a long term relationship with them, there are various loyalty techniques that companies take in order to retain the customer who is just about to surrender a credit card, stop a phone connection or go to the competitor.

Some of the interesting customer loyalty strategies that marketers use include:

- Discounts on progressive purchases – This is often presented in the form of a discount voucher each time a purchase is made and the voucher is always applicable for the next purchase to ensure that the customer keeps coming back.

- Special services and personal touch for long term clients – When done with a genuine attempt to understand the client, these may sometimes work for a while. Such services involve making the customer feel special by offering personalized service that the client will appreciate. Along with product customizations, these techniques tend to give the kind of respect that the customer of today demands.

- Database intelligent marketing or client contact management – Using personal details of the client to make contact periodically and offer other relevant products and services is also another technique that marketers adopt. Timing is everything, so make sure to interact with the right message at the right time.