Shopify is an e-commerce hosted platform that allows you to easily set up an online store. From custom templates to a secure and reliable online store, everything you need to run an online store is available on Shopify.
They recently made Fast Company’s 50 most innovative companies list in the retail category and are growing fast with more than 20,000 online stores today.
If you can’t find a functionality on the Shopify e-commerce platform, you will sure find it on the Shopify App Store. The app store provides an easy way for retailers to add functionality to their shopping cart to improve business and operations. You will find apps for shipping, marketing, customer service, inventory, reporting, social, and other business needs.
Now Shopify online retailers will be able to add Mineful as a Shopify app to send targeted emails based on customer behavior.
Timing is Everything
Consumers are bombarded with email offers. It is estimated that 15-20% of consumers opt out of email lists mainly due to email frequency. Retailers need to use email as way to engage consumers rather than a channel to send coupons. As any marketer knows, timing of the communication is key. Big retailers like Target understand this and use their own analytical tools to segment their customers and send the offers at the right time. Mineful provides smaller retailers with predictive analytics and segmentation tools that compare with those of the bigger companies.
Content is Still King
Once you know when is the best time to send an email campaign, content is what matters most. Most retailers do not have time to test whether subject line “30% off new t-shirts” or “free shipping on new t-shirts” is more successful. The difference can mean thousands of dollars. Varying the sentences, images, and products offered inside the email is a nightmare if not impossible for any retailer. Mineful allows you to easily create different variations of emails to A|B|C test all your communications.
Advanced Marketing Tools for the Small Retailer
Mineful is a powerful tool to segment customers and optimize your email marketing campaigns. It will sync your Shopify store data and help you leverage your own data to gain a competitive edge.
As with any Mineful account, it is free to try for 14-days. Once set up, Mineful goes on auto-pilot to trigger your campaigns and once it starts measuring responses, it adjusts to deliver the best message to each individual customer.
Quick Example of Email Segmentation
You’re sending an email 30-days after a purchase of a custom t-shirt. Which subject line is best?
A: “25% off your next order”
B: “Free shipping on custom t-shirts”
Mineful triggers these emails 30-days after every purchase of your custom t-shirt. By tracking which shoppers click on each email, our algorithm automatically adjusts to send the best email to each shopper based on their characteristics.
More Benefits for Online Retailers
- Measure, learn, and improve marketing efforts
- Repeat what works, dump what doesn’t; clear visibility of email marketing efforts
- No IT involvement needed; Mineful is in the cloud
- Easy to set up and use
- Analytical power to the small business
- Easily segment your customers based on purchase and customer information
- Mineful marketers and statisticians at your service
Mineful will continue to share best practices and training and educational materials with Shopify users of Mineful, to help them increase customer retention and repeat sales.
Analytics is a competitive advantage in online marketing. We are happy to partner with such an innovative company like Shopify and make Mineful available in the Shopify App Store.