VaporAlley.com is a one stop shop for Personal Vaporizers, AKA Electronic Cigarettes.

Many folks are using these Vaporizers as an alternative to smoking. These devices do not have the tar, chemicals and carcinogens like real cigarettes, making them a “cleaner” alternative.

How are you using Mineful?

VaporAlley is using Mineful to retain customers with follow up communication when a sale has completed. These emails consists of 3 main emails such as thank you letters, a shopping experience survey, and a “we miss you” email if the customer has not returned for a certain time.

What results are you getting?

Although we do not study the results closely we can see a considerable increase in business due to Mineful. We get many positive responses from our automated emails, the most common one thanking us for reminding them about our web site. The charts show an average 2.5% conversion rate.

Why did you choose Mineful’s automated email marketing software?

Cost, a big reason. And a very easy and seamless integration with our eCommerce platform.

The results from Minefull are astonishing especially considering we are not taking full advantage of a very easy to use system. I can only imagine the results when we put more effort into this.

Defense Nutrition®’s mission is to help people defend themselves against industrial and natural substances known for causing weight gain, hormonal disorders and cancer. Defense Nutrition® products were created to provide effective nutritional support. Unlike many nutritional supplements on the market today, they are made with pesticide-free 100% natural ingredients aimed at nourishing, energizing, balancing and enhancing all metabolic systems for improved health and performance.

How are you using Mineful?
We are using Mineful to enhance our customer retention efforts and target our email marketing for effectively. We are using cross-promotion campaigns to help our customers maximize their results with products that are complementary to those they have purchased. We are also using Mineful to send purchase reminders for products that people have bought previously at a time when they are likely to run out and purchase more.

What results are you getting?
Our conversion rates are better than the results we achieve from our regular newsletter emails. On average, every month we get over 3% conversion rates on the cross-promotion and re-order emails. We are pleased with the email conversion rates we are seeing, and we continue to tweak our message to maximize our return.

Why did you choose Mineful?
At the beginning, we chose Mineful because of its seamless integration with our e-commerce platform, enabling us to improve our marketing segmentation and targeting. The Mineful team also helped us set up professional looking email templates and their expertise in email marketing was very useful in setting up the rules that trigger the automated emails.

Elzinga Suits is a custom menswear company – specializing in classic garments (the perfect navy suit, classic custom white shirt, etc). Every item is custom made. New cloths and cuts are tested everyday but offer a limited selection of high quality products.

How are you using Mineful?
1. I provide information about each garment purchased in the 4 weeks while it is being made, informing the customer of what they are about to receive and building a little bit of anticipation. All using Mineful’s marketing automation targeted by specific products that were automatically downloaded from my e-commerce platform.

2. I use NPS surveying to ensure we are heading in the right direction and to solicit feedback from our customers – this has been really helpful in understanding what they want, like and dislike

3. Re-Engage with customers. For example, I will offer a free re-measure on the anniversary of a clients first purchase.

Obviously the marketing automation and data-mining capabilities allow you to make far more personalized, relevant, and more importantly effective campaigns. Our click-throughs and conversion are much higher, unsubscribe rates down. Given I run a company that provides personalized items, this automation is essential! These guys had all the functionality I required and their team offered superior product support.

Strings.ie is an Irish supplier of musical instrument strings and accessories. Started in 2007, Strings.ie quickly became the No.1 online supplier of strings for musicians in Ireland. In just five years, we have expanded our market reach to include the UK, Europe and even Australia.

One of the things we’ve tried to do from day one is reward our repeat customers. We know that our marketplace has fierce competition from companies with multi-million turnovers and huge buying power. We’re a small company based in the very rural West Of Ireland so it can be very challenging at times. We wanted to give new customers an incentive to return such as a 10% off your next order.

What Mineful has allowed us to do is automate this process and create a customer loyalty program. As a customer builds order history with us we can trigger email campaign to reward them with discount coupons, free shipping and so on.

Another important way we use Mineful is through targeted email triggers. For example, customers who have ordered once but not placed a second order or customers who bought a specific product or from a specific category receive laser-focused campaigns. Being able to target a specific group of customers is fantastic and hugely powerful. Mineful more than pays for itself. It is why we started using it in the first place because it’s innovative and gets results. It’s been a real winner for us!

Customers keep coming back to us because of factors such as product pricing, quality of service, etc. but giving a little back through targeted emails is the icing on the cake. If you look after your customers they look after you. The vast majority of our new customers come to us through personal recommendation. This means our advertising budget can be minimal but we have to ensure that our customers return to our site to purchase again.

ProbioticSmart.com is a the home base for PSCPets.com, PSCLife.com, and PSCFarm.com. We specialize in probiotics for pets, people and farm. Along with our probiotics we carry a vast array of products that support a healthy lifestyle for you, your pet or your farm. We are different in that we offer health and life products for your entire household and more in one convenient shopping experience.

We use Mineful to provide an easier shopping experience for our customers with reorder reminders along with exclusive deals. We have implemented a variety of campaigns from product reorder reminders, win back emails and new product emails. Our most successful campaigns are the win back series. We offer our customers who haven’t shopped with us in some time exclusive offers along with highlighting new products that are available. Mineful allows us to connect with our customers on a new personal level. With the wide variety of products we offer in our market, Mineful gives us the capability to connect with our customers on the products they really need.

Overall, we are getting over 1000% ROI month after month. We have seen consistent results in our win back email campaigns and reorder reminders which have increased our overall site sales significantly. I believe we are getting much better results with Mineful because unlike our email campaigns, they allow you to be very specific to the customer’s wants and needs at a time when the customer needs attention the most.

Mineful is excited to announce our most recent partnership with Real Time Flowers eCommerce solutions. Real time flowers is a web development company that just doesn’t set businesses up with a website, but with a sustainable plan for their online business. We focus on gift giving and perishable eCommerce businesses. There is also a problem with gift giving online when it comes to the lack of emotion when giving a gift in person; we’re trying to solve this problem.

Since Real Time Flowers works mainly with the floral industry and a lot of online commerce comes over holidays, birthdays and anniversaries; we’re really capitalizing on this and helping florists automatically send emails and measure the success. We are also using Mineful’s easy AB testing and polls feature. Jaime, Mineful’s founder, helped us set up a poll that if answered favorably, the customer is asked to write a review and if a poor review, they are not given that option. Brilliant.

In a personal niche market like the brick an mortar floral industry that I work with, newsletter emails have not worked and we needed a more intelligent way that allows our clients to communicate with their customers in such a way that they find value in the email. Mineful’s automated email solution provides just that; targeted, timely messages rich in value.

Brandon Kirkland
Founder, Real Time Flowers Inc.

Original Moxie is a natural hair care company specializing in diagnostic solutions for a diverse range of hair types. Anyone seeking non-toxic, effective shampoos, conditioners, stylers and treatments should look at their products. Original Moxie brings together the tailored needs of various hair types of salon-type products without the damaging chemical these products tend to have.

How are you using Mineful?
We are using automated emails in a variety of ways all focused on Customer Loyalty and Retention. We have very successful customer Rewards Program where we send exclusive automated emails based on how much our customers have spent. We also send re-engagement campaigns at different stages of the customer lifecycle. Finally, we are using re-order reminders while enhancing the post-purchase experience with product specific suggestions and offers.

What results are you seeing?
Our Mineful campaigns have increased the amount of contact we have with our customers while saving us time through the automated triggers. Our conversion rate has increased significantly and our customers are thrilled to have a Rewards Program in place!

This week we are happy to introduce Planet Bulb, one of the largest online suppliers of Compact Fluorescent light bulbs and replacement lamps, to our customer list.

“The team at Mineful was able to show us how to trigger automated emails easily without any work on our end. We are now using Mineful automated email technology to better target and serve our customers and are extremely happy with the results.” says Dustan Fankhauser owner of Planet Bulb.

The Planet Bulb team is using Mineful in a variety of ways and in only one month they are already sending automatic emails to:

• Re-engage customers who have not purchased in more than 6 months
• Send targeted offerings based on the type of light bulbs previously purchased.
• Welcome new customers and provide valuable content
• Send holiday offers to people who purchased during the past holiday season

The Mineful team continues to work with Planet Bulb to implement personalized automatic emails and optimize campaigns for the coming holiday season.

This week we interviewed Hairizon, an organics beauty products site, using Mineful to send all types of automated emails.

What is Hairizon Beauty?
Hairizon Beauty consists of a group of entrepreneurs with businesses geared towards making everyone feel special. We are partners that have come together in a central location within downtown Durham, NC. We emphasize in bringing to the forefront varied and beautiful gift selections as well as natural hair & body items for women, men & children.

How are you better than other beauty products?
Hairizon Beauty carries organic products to enhance the whole body. Our hair & body products are sulfate-free, containing no parabens or drying alcohols. We provide a variety of shampoos, conditioners and/or body soaps. In addition, Hairizon Beauty has an assortment of items such as scented candles, hair accessories, natural pain remedies, fragranced oils, leather goods imported from Africa, and a an expanded jewelry selection. You cannot find the same items you will find at Hairizon Beauty in any big box location.

How are you using Mineful?
There is a definite benefit with this automated email application. Currently, we use Mineful to send a special thank you coupon to customers on their anniversary with us. Mineful also sends retention emails to those who have not ordered in the past 6 months. In addition, there is a post-purchase survey sent to make sure we are providing the level of service customers expect.

We have been with Mineful for about 3 months, and look forward to getting more involved with features such as automated emails based on purchases of specific products offered by Mineful.

What are the top 3 benefits that Mineful has already helped you with?
1. Initiating return customer sales from mailings – i.e. “Anniversary coupons”; “Haven’t Seen You in A while” communications; all generated automatically based on the Mineful program tailored for Hairizon Beauty.

2. Identifying the spending trends in our customer base and that assists Hairizon with re-ordering what’s popular at a given time.

3. Providing valuable customer feedback in the way of surveys – telling us what we do right, as well as what we can do even better.

In one sentence, why did you sign up for Mineful?
We’re a business looking to succeed, Mineful plays a vital role in growing our business, by providing assistance in improving our venue and thereby reaching the next level.

It took less than 3 days in Glam Nation’s free trial to see the value Mineful provides. It took us even less to recognize the need to use skin products that do not use harmful chemicals. I knew that even before I heard about Glam Nation as my wife buys organic products for her and non-toxic sun block lotion for our kids. We interviewed Frank, the owner of Glam Nation, to tell us more about his company and how they are using Mineful to grow their business.

What is Glam Nation?
Glam Nation is a company that manufactures and sells organic skin care products. Glam Nation is made for women of all ages that want to rid themselves of all the chemicals found in many personal care products that have been linked to cancer and other disease. Glam Nation wants to make you beautiful on the outside without hurting you on the inside. Frank also mentions their rigorous process of selecting the ingredients that go into his products.They do not use chemicals that can harm you in any way and only certified organic ingredients.

How are you using Mineful?
We are using mineful to better service our customers and provide the kind of customer service that today’s online e-commerce demands. We have several campaigns running. We have a welcome series campaign, a few triggered offers reminder campaign and most important of all we have a survey that allows us to receive immediate feedback from our customers a few days after a purchase. Glam Nation can access a real-time dashboard of their feedback as well as receive alerts when satisfaction is below a threshold in order to react quickly with any issues.

What results are you seeing?
We are seeing sales. In only a month, we have made 7 sales tracked through the Mineful platform that would have otherwise been lost. It is so important in this competitive market to constantly stay in touch with your customer and let them know you are there to service there needs. Before we were doing everything manual and as we were growing that became an impossible task. We live in a time were are customers are constantly being distracted by cellphones, marketers, social media and countless of other distractions. Mineful is about staying in touch with your customer and having them not lose sight of the fact that they love your product and want to buy again and become a lifelong fan.