Customer Retention Strategies - The Official Mineful Blog

One feature being asked by advertising agencies, research organizations, and marketing departments is the ability to upload videos, images, and music inside an online survey. This allows you to test ads, music, and print material before rolling them out. They have talked and we have heard. The new Mineful allows you to upload rich media into your online survey very easily.

When creating your survey, simply “Add a Question” as you normally would. Select the Media question and follow the following 3 simple steps.

  • 1. Enter the question’s text
  • 2. Upload media file using the Browse button
  • 3. Select the media type from the drop down menu (Video, music, or image).

For more information on uploading videos, images, and music into your online survey visit the Media Question Support Page. Happy rich media surveying!



New Feature! With a click of a button, now you can publish dashboards on the internet for anyone to see. Mineful allowed collaboration and sharing of dashboards within users of an account. But many times, organizations needed to make data public and have people access it easily. Now they can, in two ways.

Create a link – You can easily create a link and post that link on your site or blog. People can then click on that link and access your visual dashboards.

Embed dashboard on your site – Copy and paste code to embed a dashboard on your site. This way, people don’t leave your site and can still view your data.

Optionally choose to add a password to protect your dashboard. This can ensure that only the people you invite to see your dashboard gain access.

Go ahead and create a dashboard and impress your site visitors by publishing visual dashboards like this one.

Enjoy!

Support – How to Publish Dashboards with Mineful

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Upgraded Email for Faster Service

Many companies brag about their customer service and we are no different. When it comes to answering questions and responding to our customer needs, our policy is to respond WITHIN THE HOUR. We used to host our email domain on a site, but would use gmail to download our @mineful emails. This process would sometimes take an hour or more before emails would download, too slow for our service policy. We joined the two million businesses using Google App, i.e. Gmail and then some for businesses. Now we get our @mineful emails in seconds which allows us to respond quicker than ever.

It is very easy to reach us. We have an 800 number (1-800-848-9317), support@mineful.com and @mineful Twitter account for tech support, and contact forms on our website. Additionally, we want you to have easy access to our CEO who is more than happy to answer any questions you might have. You can email Jaime Brugueras, CEO Mineful, at ceo@mineful.com.



Surveys in Multiple Languages but One Database

Mineful’s survey software lets you create your online survey in multiple languages and store all responses in one database. This is quite useful when respondents are spread across many countries and languages.

You can use Mineful’s multilingual feature to translate a single survey into multiple languages, and still have one data set for your reports. Once the survey is automatically translated, you can edit the wording on questions and responses.

It is very simple to create your survey in multiple languages. When editing your survey in Mineful, simply go to your Survey Options and look for the Language tab. Click on Add a Language, select a language from the drop down menu, and click Add button. Done!

For details, visit our documentation page on Multilingual Online Surveys.



Mineful 4.0: A Simpler Approach to Data Analysis

On April 3rd Mineful will release version 4.0 which will advance the tool from survey software to marketing intelligence software. This is an exciting step for all of us at Mineful and for everyone who knows the troubles marketing intelligence can present.

No longer will marketing executives have to hire an analyst or spend hours poring over numbers to understand the details of their marketing plans that are buried in the data. Our new version will demystify the value of marketing analytics and data for organizations across the world.

Most people today realize the value of information. It’s online, on our phones, in the papers and in our work. We are dealing with information on a daily basis that can take massive amounts of time to consume, digest, and put to actual use. With Mineful, organizations have an easier way to find the value in their data. No more slicing and dicing numbers to find out what they mean. No more complex equations and formulas to perform analyses. Now all you have to do is log into your Mineful account and you’ll have the answers you want in a flash. Marketing intelligence has never been this easy or accessible. You’ll have more time to manage business accounts, work on sales, and develop marketing plans… or play Scrabble on your iPhone.

The common belief in marketing is that data analytics and marketing intelligence require large data warehouses and training in analytics tools to find actionable results. Mineful is able to deliver the same analyses with greater ease. You can retrieve new data or upload current data within the same system and analyze it by simply typing what you want to know in the search bar. It’s that easy. For example: A Marketing Manager asks, “How effective are my advertisements by market segment?” Mineful will collect data about customers, impressions, retention, and sales and give the results about reach, conversions, and return on investment for each segment. These key performance indicators will determine how effective an ad campaign is. All he had to do was ask the question and Mineful did the rest.

Try our free version let us know your opinion.



Chicago, IL (PRWEB) January 26, 2010 — Marketing professionals are making better use of consumer feedback, demographic data and purchase history. By understanding the relationship between consumer characteristics and opinions businesses can better target marketing campaigns, understand consumer needs, and improve current products and services.

Read the rest of the article…



Use Mineful en Español

Mineful has added a feature that will benefit all of our Spanish speaking users. Mineful 3.7 allows users to interact with Mineful in Spanish. To start using Mineful in Spanish, log on to Mineful and go to Start -> Settings -> Language and select Español from the dropdown menu. Log out and log back in to experience Mineful in Spanish.

Note: Your surveys and forms can be made in many languages including Portuguese, French, German, Dutch, and more… This new feature allows you to change the language of the application to either Spanish or English.
Take advantage of Mineful’s sophisticatedly simple feedback and analysis solution to listen to your customers and improve products and services. Upgrade to a Personal account today for only $20/month and take your research to the next level. Compare account features here: http://www.mineful.com/features.html


Sending Email Surveys and Tracking Respondents

Sending Surveys via emailWith Mineful’s survey tool, you can create a survey respondent email list, send personalized messages, track respondents, and send survey reminders. Our software provides a superior Email List Management tool to send surveys by email. Upload a file with emails/names, create a personalized message, and send the survey. Doesn’t that sound easy? Send surveys in 6 easy steps.

Steps to sending a survey by email:

1. Access the Email Management Tool
Click on the Publish link from the survey list or at the top of the Survey Editor page.

2. Create an Email List
Click on the Create Mailing List if this is the first email list you create. If you have already created an email list you can delete respondents, edit their information, or add respondents. You can create as many email lists as you like and track response rates from each. Simply click on Add a Mailing List link at the top right hand side of the survey emails list to add a new list.

Give the Email List a name you can recognize and upload respondents. Currently, we only support uploads in CSV format. The data should be in the following format: email, first_name, last_name. For example, if I was uploading two contacts it would look like this:

james @ mineful.com, James, Smith
joe @ mineful.com, Joe, Johnson

Hit Create!

3. Verify Invalid Addresses
Mineful automatically searches every email to ensure proper email addresses are written. If there are any invalid email addressses, they would be removed from the list and showed to you in a box on the right hand side of your list. Verify these addresses and either add them again to the list or hit create and create your email list without these invalid customer email addresses.

4. Create a Message
Click the envelope icon (“Send a new email survey message”) to access the Message editor.
Have you ever received an email that says Hello James (your name)? This means that the sender had not only your email, but also your first name. This is common when you have subscribed for a newsletter or for special offers from a specific company.

You can use the {first_name}, {last_name}, and {survey_link} tags to include the survey respondent’s first name, last name, and unique survey URL in the email body message. A short simple example would be:
Subject: {first_name}, this survey will take 2 minutes
Hello {first_name} {last_name},

Please take 2 minutes to provide us valuable feedback on your last purchase.
Access the survey here: {survey_link}

Thank you,

The Mineful Survey Team

5. Sending a Survey Email Message
Your email subject and message are crucial in increasing open and response rates. Please see our article 13 Tips to Increase Email Survey Invitations Response Rates for recommendations on how to design effective survey email invitations.

Select to send message to:

  • All Respondents on the List,
  • Unsent/New Recipients,
  • Survey recipients that have not responded (to send them reminders),
  • Survey recipients that HAVE responded (to thank them for their feedback).

6. Tracking Messages Sent and Response Rates
In the same page where you access the email list, you will find the statistics necessary to track responses. You will see the number of emails sent, the number of respondents, response rates, and which individuals responded to your survey email invitation.



This brief article touches on the 8 different switch on/off options available when creating surveys using the Mineful’s online survey software. If you are currently a user of Mineful’s survey software, you can benefit by learning all available options to you. If you are considering Mineful as your survey software provider, you can learn all available options to create and publish online surveys.

Online Survey Software “Switch On/Off” Options When Creating Surveys
After you have created a survey, you can access the survey options by clicking the Options menu button Survey Options at the top of the page.

  • Create Page Progress Bar – Turn on this survey option to allow respondents to see the percentage of questions they have responded on the survey.
  • Display Question Numbers – By default, your survey includes the question number on the question text. Switch of this option to make the question numbers disappear.
  • Display Borders – Do you want your survey questions surrounded by boxes? Turn this option off to make the borders around each question disappear.
  • Allow only one submission per user – This option can be turned on to allow only one survey submission for each recognized cookie. We also call this the Duplicate Entry Protection when online surveys are published via links.
  • Allow user to exit Survey – Turn this option on to display a link on the top right of the survey respondents’ page that would close the browser window and exit the survey.
  • Disable back button – This option disappears the back button link so users cannot go back to a page and edit their responses.
  • Notify me of new entries – For every new entry to your online survey, you will receive an email to the address provided in the account with each new individual response.
  • Share with Company (Business Account) – Share your survey with all users of your company. Alternatively, you can select each individual user by clicking the “Share with individual users” option and selecting which users to share the creation, publishing, and viewing of results with.


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