Here is a very interesting infographic provided by Fifth Gear on the reasons why people abandon a shopping cart, best practices to increase check out page conversion rates, and some industry stats. To me the most interesting stats were:

  • The top reason people abandon a cart is high shipping costs
  • Close second reason people abandon cart is that the person wasn’t ready to purchase
  • Average time between visit and final purchase is 3 hours and 34 minutes
  • Best tips to increase conversions checkout page:
  • Include progress display (end in sight)
  • Call out data errors clearly
  • Offer intelligent product suggestions

Here is the infographic, click to view original (larger size):
Infograhic on Shoppig Cart Abandonment