Marketing professionals are taking advantage of the web as a cost-effective way to create measures of brand awareness and usage. Some examples of brand awareness measures include:
- Brand recognition - Brand name or brand name category recognition. e.g. Check which of these online retailers have you visited or heard about?
- Brand recall - A product category is given to respondents who then list all the brands they can remember in this product category.
- Spontaneous brand recall - Similar to the above, except only the first brand that pops into a consumers mind when a product category is given.
Once you have designed your questionnaire, you want to make sure you answer actionable brand awareness questions:
- Do customer segments differ in the brand awareness measures
- How does spend differ by each of the demographic or other segment type>
- Is there any segment that is completely unaware of your product?
- Which segment perceives your product the best? Why?
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a TV brand awareness and usage survey that can help your business create brand awareness measures.
To see our extensive library of marketing surveys and other questionnaire templates visit our Survey Samples page.
