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Business Marketing Analysis



Frequency Distribution Analysis

Simply computes the number of times each value appears.

Frequency Trend Analysis

Computes frequency distributions trended over time.

Crosstab Report

A cross-tab analysis is a great way to see how the one variable affects another.

Crosstab Means Report

Segments the averages of a variable by two categorical variables.

Average Analysis

The arithmetic mean or average of a numeric variable.

Average by Category

Tells you how averages differ by each value of a categorical variable.

Summary Statistics

Mean, variance, extremes, quartiles, normality tests, skewness, and kurtosis.

Histograms

Shows the number of cases that fall into intervals of a numeric variable.

Test of Association

Tests if there is a significant relationship between two variables using a chi-square test.

Segmentation Analysis

Helps identify groups of people from a sample that have similar characteristics with respect to multiple variables.




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