Customer Retention Analytics - Mineful
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Use a data-driven approach to increase customer retention.

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Here is how Mineful works:

Integrate your webstore for quick analysis

Mineful integrates with online retailers and web apps. Access your customer metrics in minutes.


Data points and metrics:

Data: Customer, purchases, feedback, and custom events.
Metrics: Customer lifetime value, retention rates, RFM analysis,...

Test your Communications

Easily create dozens of variations of messages for each stage of your customers' usage and buying cycle.


Tracked message metrics:

Messages sent, clickthrough rates, open rates, and conversion rates.

Triggered email marketing

Trigger emails based on customer behavior, purchase patterns, and response history.


Examples of rules:

Trigger emails after sign up, alert after bad feedback, send offers to best customers who have lapsed, reward clients after $x spent.

Mineful optimizes your marketing efforts

Mineful automatically sends emails with highest response rates for each customer segment.


Example:

If 35-44 year old men who bought jeans respond more to template A, the next 35-44 year old man who buys jeans will receive this template.




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