Before launching a new service, marketing professionals first test it with a selected audience. A new service or product concept survey provides a way for marketers to understand when to start, modify existing ideas, how and who to market. Evaluating new products and services with online questionnaires provides a cost-effective way to obtain valuable information from the the people who matter most, the customer.
A concept evaluation methodology looks at the product or service from a functional perspective as well as from a pricing and need perspective. Understanding how segments differ in attitudes towards services' need, preferences, attributes, marketing, and pricing can save a business a lot of money and provide better services that are in sink with today's fast changing market.
Once the concept evaluation has been performed and the strategy for that service has been defined, success metrics can be used to compare outcomes with initial objectives. Service metrics can be compared to a predetermined value or they can be used to make comparisons. Examples include:
- Return on investment versus industry or company standard.
- Profit and Loss for a product compared from year to year.
- Sales Performance
- Price variance
- Volume variance
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
