People's lifestyles can be highly correlated to purchase channel preferences and product/brand attitudes. For example, knowing that a big potential customer likes to play golf regularly not only helps company that sell golf related products, but also as can be used as complimentary invitation to talk about your business products. Aggregating this data and analyzing using segmentation and other marketing analysis helps marketing professionals segment the market at more personal level than the usual demographic segments.
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a customer lifestyle survey that can be used to measure customers' preferred activities, interests, behavior opinions of themselves. This information tied with shopping behavior is a powerful tool to deliver targeted messages to deeper more personal segments.
Mineful is a web based software for creating online surveys, building business web forms, and easily analyzing and reporting data. Mineful's market research software and online questionnaire tool helps you:
- Create online surveys using an intuitive wizard interface.
- Send invitations and track respondents using uploadable email lists.
- Choose from a wide variety of marketing surveys and shopping demographic survey templates.
- View your data and create analysis and graphs online.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
