An effective customer satisfaction survey program focuses on measuring customers' perceptions and satisfactions with previous interactions with your business. These interactions usually include factors a service call, a purchase, an ad, or a communication piece either by email, mail, phone.
The best time to conduct a customer satisfaction survey is when the experience is fresh in their minds. If you wait to conduct a survey, the customer's response may be less accurate. He may have forgotten some of the details.
Here is a list of some basic (some say required) questions to include in a customer satisfaction survey. Below you will find a Mineful customer satisfaction survey you have access to when you sign up to a free account.
- How satisfied are you with the purchase you made
- How satisfied are you with our company overall?
- How likely are you to buy from us again?
- How likely are you to recommend our company to others?
Other questions to include might depend on your product or service and the industry you do business in. In general asking questions related specifically to the product helps you understand:
- Are there differences in opinion about a product between customer segments or geographic regions?
- What are the top priorities to fix in order to improve a product according to customers' opinions?
- What is it that customers are really happy about? Don't change it!
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a customer satisfaction survey that can help your business find insight on its products and services.
Mineful is a web based software for creating online surveys, building business web forms, and easily analyzing and reporting data. Mineful's market research software and online questionnaire tool helps you:
- Create online surveys using an intuitive wizard interface.
- Send invitations and track respondents using uploadable email lists.
- View your data and create reports and graphs online.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
