Whether you're selling hot dogs or homeowners insurance, keeping your customers satisfied is essential to the survival and success of your business. Fortunately, Mineful's latest version of its online survey software simplifies the task of collecting and analyzing data on customer satisfaction.
To get more valuable information out of a customer satisfaction survey, you need to be more specific. People have expectations about all sorts of things. An effective survey about homeowners insurance might ask customers how satisfied they are with your product in terms of:
- Price
- Ease of purchase
- Breadth of coverage
- Helpfulness of customer service personnel
- Explanation of policy terms
You might also ask customers which of those items is most important to them in deciding whose policy to buy. Then you can use a technique called multivariate analysis to determine which areas of customer satisfaction offer the greatest opportunities for improvement. For example, suppose that most customers thought "breadth of coverage" was "very important" but they were only "somewhat satisfied" with the coverage your policies offered. This would obviously be an area that you would want to address.
Below is a sample of a customer satisfaction survey for a service firm from our extensive survey library. To see our extensive library of marketing surveys and other questionnaire templates visit our Survey Examples page.
