Although web analytics products can produce vasts amounts of data regarding shopping behavior online, these analyses do not measure the voice of the customer after the purchase. An online purchase survey serves as a way to understand customer's satisfaction with the buying process and the product they purchased. These surveys can also be used to tabulate how customers reached the site, how long they were in the market for that product category, and what was their influences into purchasing from a brand over another.
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a online purchase survey that can help you analyze customers' shopping experience, preferences on purchase channel, and satisfaction with their purchase.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
