Product evaluation is useful when you need to determine whether to start, continue, stop, modify, or redirect the offering of a product. Evaluating products with online questionnaires provides a cost-effective way to obtain valuable information from the the people who matter most, the customer. A product evaluation methodology looks at the product or service from a functional perspective as well as from a pricing and need perspective. Understanding how segments differ in attitudes towards a product's need, preferences, attributes, packaging, marketing, and pricing can save a business a lot of money and create better products that are in sink with today's fast changing market.
Once a product evaluation has been performed and the strategy for a product has been redefined, success metrics can be used to compare outcomes with initial objectives. Product and service metrics can be compared to a predetermined value or they can be used to make comparisons. Examples include:
- Return on investment versus industry or company standard.
- Profit and Loss for a product compared from year to year.
- Sales Performance
- Price variance
- Volume variance
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a product evaluation survey that can help your business gauge a product's best new direction and sales strategy.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
