A well designed product pricing survey can provide a general overview of what to expect when you launch your product or change its price. Product pricing should not only contain questions about price, but about your customers' interest, needs, and purchase likelihood for your product. This type of market research is used to determine:
- Who is interested in your product? Can you find an accurate figure of market size?
- How many are unhappy with the current offering? Who are they currently buying from?
- How can you design your product to win over customers from your competition
- What are the best ways to market, advertise, and communicate about your product?
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a short product pricing survey that can help your business measure and collect valuable information regarding your customers' expectations about your product category.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
