Whether you're selling hot dogs or homeowners insurance, keeping your customers satisfied is essential to the survival and success of your business. Fortunately, Mineful's latest version of its online survey software simplifies the task of collecting and analyzing data on customer satisfaction.
The best time to conduct a customer satisfaction survey is when the experience is fresh in their minds. If you wait to conduct a survey, the customer's response may be less accurate. He may have forgotten some of the details.
Here is a list of some basic (some say required) questions to include in a customer satisfaction survey. Below you will find a Mineful customer satisfaction survey you have access to when you sign up to a free account.
- How satisfied are you with the purchase you made
- How satisfied are you with our company overall?
- How likely are you to buy from us again?
- How likely are you to recommend our company to others?
Other questions to include might depend on your product or service and the industry you do business in. In general asking questions related specifically to the product helps you understand:
- Are there differences in opinion about a product between customer segments or geographic regions?
- What are the top priorities to fix in order to improve a product according to customers' opinions?
- What is it that customers are really happy about? Don't change it!
