Internet users tend to have demographic characteristics that are slightly different from the general population. This fact should be considered when making general assumptions about survey results using an online survey. For example, internet users tend to be younger, more educated, and have higher income than the general US population.
It is important for market researchers to collect demographic information in an online questionnaire. Not only can they gather the characteristics of respondents, but can also see the difference in responses according to these demographic characteristics. See also the Shopping Demographics Survey Template.
Below is a sample of a marketing survey from our extensive survey library. We have a wide variety of marketing surveys you can build and edit upon. This one is a web demograhics survey that can help you gather opinions from online users about your site, how they got there, and how they use it. These questions are followed by various demographic questions that allows market reserachers to segment the population and understand how each segment interacts with a website.
Mineful is a web based software for creating online surveys, building business web forms, and easily analyzing and reporting data. Mineful's market research software and online questionnaire tool helps you:
- Create online surveys using an intuitive wizard interface.
- Send invitations and track respondents using uploadable email lists.
- Choose from a wide variety of marketing surveys and web demographic survey templates.
- View your data and create analysis and graphs online.
To see our extensive library of marketing surveys and other questionnaire templates visit our Questionnaire Examples page.
