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Our email optimization and analytics platform enables you to measure and track your customer's response to your email campaigns. You can easily create dozens of variations of the same email by varying subject lines, images, content, and offers by just typing a few lines. Features of our email optimization engine include:
The way it works is that you first create your main template and define sections that will dynamically change. Say for example, the subject line and the main image. Then you create different variations by simply typing all the subject lines and images that you want to test. Mineful will then deploy the email campaign and start to randomly send different combinations to each individual. As you gather responses, you'll easily see in our reporting which combination is working best. At the same time, Mineful is adjusting the campaigns to send more of the ones that are being most successful. Dynamic Content - It allows you to define sections within the email that will be dynamically displayed depending on the campaign. You can craete HTML sections, images, and even subject lines to apply depending the rules you create. Split Testing - Helps you optimize campaigns by sending a sample of messages prior to deployment. Visually understand which campaigns are working best and make the appropriate changes to optimize your email messages. Automatic Optimization - Mineful learns which emails are being clicked by which customers and automatically adjusts to send the most successful email to each customer segment. |
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