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Access web-based reporting and email analysis to understand which campaigns drive more engagement and sales. From a high-level overview to the ability to drill-down to the details, you'll quickly understand what works. The more you keep learning about customer response, the more efficient you will become with time by refining your marketing campaigns. The result will drive higher conversions, less unsubscribes, and increased bottom line. Email analytics and reporting include:
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Email analysis might seem unimportant to some, but it can mean a big difference in sales. Take for example a campaign that is sent the same for everyone and only 1% of respondents convert. Now, say you segment the campaign test it for a while and then roll out the most successful ones in the trial. If you convert say 3%, that two percent points increase is 3 times the original amount.
