Association online survey software

Attract more members and increase membership lifetime by getting a clearer picture of your members’ wants and needs. By understanding how preferences and concerns vary by member segment, an association can increase conference attendance, membership loyalty, and find more prospects with targeted invitations and messages.

Mineful gives associations a powerful way to integrate survey data with member characteristics resulting in a clearer understanding of different segments of the market via visual and easy to grasp dashboards.

As a result, an association can determine answers to questions such as:

• How did conference satisfaction vary by segment?
• Which members would be more interested in a coming conference?
• Which new products or services are preferred by new members?
• Which location is more convenient to my best customers?
• What type of member is more price sensitive?

Consider, for example, a professional society of civil engineers. The society knows whether they are employed in private industry, government, or academia. It knows their area of specialization, such as construction, transportation, or environmental engineering. And it knows whether they have joined the society just recently or have been members for many years. If the society attempted to ask for this information as part of a conference feedback questionnaire, it would make the survey considerably longer.

By integrating membership data with survey results, the society might learn that engineers who work in transportation prefer site visits, while engineers who work on environmental projects are more interested in panel discussions. It might learn that engineers who have academic jobs favor lectures, while engineers who work in construction are more interested in networking. The society could use this information to plan specialized meetings for different segments of its membership.

Case Study

An association takes-off its new product offering using a purchase simulator.

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