Retail Market Research Software and Marketing Intelligence Analysis Tool

Mineful lets you take a deep dive into marketing effectiveness and customer preferences to help you increase loyalty and sales. Small to large retailers are obtaining insights and tracking them via marketing dashboards to base decisions that leads to greater loyalty and sales. Segmenting customers and analyzing marketing efforts allow retailer to create more targeted messages and provide the products that each segment prefer.

This not only saves you time and money, but can provide information that lead to decisions resulting in huge business opportunities and sales growth.

For example, suppose a retail store wanted to know how they could efficiently improve customer service. The retail store sends a customer satisfaction questionnaire to its customer base. The customer database typically provide information about where, when, and how often customers shop, what they buy, and how much they typically spend on each shopping trip. By integrating survey results with customer data, the retail store can determine answers to questions such as:

• How does customer service satisfaction vary by department, time of day, service representative, or store location?
• How is service satisfaction affecting customer loyalty?
• Which areas of service in need of improvement affect your most loyal customer the most?
• In which store locations is customer service rated the lowest?

Case Study

Retailer save costs by understanding which marketing channels are most effective.

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