Integrating Survey Data Yields New Insights for Marketers
Better, deeper insights on customers are only a couple of clicks away. Save time joining, analyzing and presenting results from disparate data sources. Understanding the wants and needs of consumer segments has never been this easy and cost-effective.
Mineful is free to try as long as you want. There is no software to install and you can access your results wherever there is an Internet connection. Our Ph.D Statisticians and experienced software architects have designed a web-based click away survey analytical tool to get the most out of your data.
Mineful is the only survey software that allows you to marry data from both inside AND outside the business, run robust statistical analyses, and provide surprising insights and implications for future business planning. Resulting in a deeper understanding of different segments of the market via a visual and easy to grasp survey dashboard.
For example, suppose that a grocery store chain conducts an online survey of customers who have signed up for shoppers' discount cards. These cards typically provide information about where, when, and how often customers shop, what they buy, and how much they typically spend on each shopping trip. By integrating survey results with data from shopping cards, the grocery chain can determine answers to questions such as:
- What services are most important to the chain's best customers?
- How does customer satisfaction affect purchase frequency?
- Which special services are preferred by each segment?
- What new products do frequent shoppers express interest in?
No credit card required.
FREE to try.
