Dive Deep into Customer Preferences and Triumph in Loyalty and Sales
Small to large retailers are obtaining insights and tracking them via customer satisfaction scorecard to base decisions that leads to greater loyalty and sales. Segmenting customer satisfaction questionnaire results by customer types allows retailer to create more targeted messages and provide the products that each segment prefer.
Mineful is free to try and pay-as-you-go survey software. It is all web-based so there is no software to install and results can be accessed anywhere there is an Internet connection. Give it a ride! Sign up to experience it yourself.
Mineful is the only questionnaire software that lets you easily marry data from both inside AND outside the business providing surprising insights and implications for business planning. This joined data can be analyzed in just a couple of clicks with simple or robust statistical analysis. The results can be displayed and shared with colleagues via a visual and easy to understand customer satisfaction scorecard.
This not only saves you time and money, but can provide information that lead to decisions resulting in huge business opportunities and sales growth.
For example, suppose a retail store wanted to know how they could efficiently improve customer service. The retail store sends a customer satisfaction questionnaire to its customer base. The customer database typically provide information about where, when, and how often customers shop, what they buy, and how much they typically spend on each shopping trip. By integrating survey results with data from the customer base, the retail store can determine answers to questions such as:
- How does customer service satisfaction vary by department, time of day, service representative, or store location?
- How is service satisfaction affecting customer loyalty?
- Which areas of service in need of improvement affect your most loyal customer the most?
- In which store locations is customer service rated the lowest?

