Marketing Automation and Retention for Commerce

Automate communications based on purchase history

Mineful enables you to trigger emails, text, and mobile alerts based on when and what customers purchase.

• Automate cross-sell, reward, and re-engagement initiatives
• Track history, A|B test, and optimize campaigns
• Easily create mobile-optimized email templates
• One-to-one marketing for all communications

Understand users' behavior and response in detail

With Mineful's Transactional Commerce API you can easily track events customers do on your site or app. These events are then readily accessible to marketing professionals to design triggers based on users' behavior.

• Access full customer interaction profile
• Create online events with simple code
• Set automatic followups based on last event date

Detect Churn and Pattern Changes

Leverage pre-packaged algorithms or build your own with the help of our team. Our Ph.D. level purchase pattern detection and predictive churn algorithms allow you to:

• React to changes in purchasing behavior
• Anticipate customer needs and reduce churn

Understand Performance and Behavioral Trends

View who responded, how many opened, clicked, and converted into a sale. As well as spam and bounce rates.

• High reputation and deliverability rates
• Sendgrid is behind all our SMTP initiatives

Access sales and customer behavior metrics: revenue per customer, frequency, recency, customer lifetime value, and others.

Surface customer issues to the right individual

A web-based portal to manage alerts based on priority and reason for alert. Tailored to the individuals responsible for each account.

• Surface important disengaged accounts
• Resolve issues one-by-one or in bulk
• Filter alert list by priority or reason

Pipe data into messages

Your automated marketing does not have to sound like a robot. Use their names and remind customers about your last interaction with your brand.

Your recipients will read your messages and convert at higher rates.

Act on your customers' feedback in real-time

An enterprise survey application to gather feedback from customers and site visitors.

• Mobile-phone friendly surveys
• Automatically integrated with customer & transaction data
• Multiple languages support
• Design, customize, branch, pipe, etc.